Enter your budget, CTR, CPC and conversion rate — instantly get ROI, ROAS, profit and every key metric of your Facebook ad campaign. Free, no sign-up, runs entirely in your browser.
Metrics update as you type. Leave a field empty if you don't track it.
Pull ad spend, impressions, clicks, purchases and revenue straight from Facebook Ads Manager — or switch to Forecast mode and plan a campaign from budget, CPC, CTR and conversion rate before spending a cent.
The calculator computes ROI, ROAS, profit, CPM, CPC, CPA, CPL, CTR, CVR and average order value in real time — no formulas, no spreadsheets, no waiting.
ROAS above 100% means the campaign covers its ad cost. High CPA? Optimize your creatives and landing pages. Low CTR? Your creative isn't hooking the audience — time to research fresh angles.
ROI = (Revenue − Spend) ÷ Spend × 100%
Shows whether your ads made more money than they cost. ROI above 0% means profit; ROI of 50% means every $1,000 spent earned $500 on top. Negative ROI means the campaign is losing money and needs optimization.
ROAS = Revenue ÷ Spend × 100%
The most direct measure of ad efficiency. ROAS of 400% means each $1 in ads brought back $4 in revenue. 100% is break-even on ad cost — remember to account for product and fulfillment costs on top.
CPM = Spend ÷ Impressions × 1,000
What 1,000 ad impressions cost you. Useful for comparing the price of reach between GEOs, audiences and placements. Rising CPM often signals audience fatigue or growing auction competition.
CPC = Spend ÷ Clicks
The average price of one click. Driven mostly by CTR — Facebook rewards engaging creatives with cheaper traffic, so a scroll-stopping ad is the cheapest way to lower your CPC.
CTR = Clicks ÷ Impressions × 100%
The share of people who clicked after seeing your ad. On Facebook, 1–2% is average and 2%+ is strong. CTR is the clearest signal of whether your creative and angle resonate with the audience.
CPA = Spend ÷ Purchases
What one purchase (or other target action) costs. Compare CPA against your average order value and margin: if CPA is higher than the profit per order, the funnel needs work before scaling.
CVR = Purchases ÷ Clicks × 100%
The share of clicks that turn into purchases. High CTR with low CVR usually means the ad over-promises or the landing page under-delivers — the disconnect between creative and funnel is costing you money.
AOV = Revenue ÷ Purchases
The average revenue per order. Raising AOV with bundles, upsells and order bumps improves ROI without touching your ad account — the same traffic simply earns more.
There is no universal "good" ROAS — it depends on your margins and business model. These reference ranges help you read the calculator's output in context:
| Business model | Break-even zone | Healthy target | What to watch |
|---|---|---|---|
| E-commerce (own product) | 150–250% | 300–400%+ | Margin after COGS and shipping |
| Dropshipping | 250–300% | 350%+ | Product cost, refunds, fulfillment |
| Affiliate / CPA offers | 100% | 130–200%+ | Payout approval rate, hold periods |
| Lead generation | Depends on close rate | CPL below 30% of client value | Lead quality, not just volume |
| Mobile apps / subscriptions | Below 100% early on | 120%+ by day 30–90 LTV | Retention and payback window |
Ranges are directional industry references, not guarantees — always validate against your own margin structure.
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