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Facebook Ad Spy Tool —
Discover Winning Creatives, Angles & Offers

The ad spy service for affiliate marketers and media buyers. Analyze competitor creatives — Facebook ad formats, angles and offers — with advanced filters by GEO, vertical, and performance data.

MTWSPY ad library: search, filters and a grid of Facebook ad creatives
Features

Everything You Need to Win

Powerful tools built for media buyers and marketers — from AI creative tools to precise filters and team workflows.

Powerful Filters

Search by hook, landing type, offer, niche and more. Narrow millions of ads down to the exact angle you need.

  • Hook
  • Landing type
  • Offer
  • Niche
  • GEO
  • Format
Facebook ad filters by GEO, vertical, format and hook in MTWSPY

AI Creative Studio

Remix any creative with AI — swap hooks, backgrounds and copy in seconds.

AI Creative Studio remixing ad creatives and angles

Creatives by Niche

Browse winning ads sorted by vertical — e-commerce, apps, finance, health and dozens more.

Ad creatives sorted by verticals: E-commerce, Nutra, Apps, Gambling

API

Pull ads data straight into your own tools, dashboards and pipelines.

MTWSPY Ads API for programmatic data access

AI Tools

Break down angles, transcribe videos and generate ad copy with built-in AI.

Built-in AI tools for ad angle breakdown, video transcription and ad copy

Team Workspace

Invite your team, share folders and research together in one place.

Shared team workspace for ad research in MTWSPY

Folders

Save creatives into folders and keep a clean swipe file for every campaign.

Folders and swipe files for saved ad creatives

MCP

Connect MTWSPY to Claude, Cursor and other AI agents through Model Context Protocol.

MTWSPY Model Context Protocol MCP server integration
Comparison

Why MTWSPY vs Facebook Ad Library & other spy tools

MTWSPY compared with Facebook Ad Library and other spy tools
Feature MTWSPY logoMTWSPY Facebook Ad Library Other spy tools
AI creative analyticsFullNoneLimited
Vertical coverageFullLimitedPartial
FiltersFullLimitedPartial
Folders & sharingFullNoneLimited
Database updatesFullPartialPartial
Landing page previewFullNoneLimited
APIFullPartialPartial
MCPFullNoneLimited
AI toolsFullNoneLimited
AI Creative StudioFullNoneLimited
VSL filter Only hereFullNoneNone
Free trialFullFullLimited
FullPartialLimitedNone
Pricing

Pricing Plans — Start with a Free Trial

Full access to the ads database on every paid plan. Free trial after sign-up — no card required.

Demo
Try it for 3 days
$0
3 days · no card needed
Start free trial
Basic Most popular
For solo media buyers
$70
per month, billed monthly
Select Basic
Team
For teams and agencies
$119
per month, billed monthly
Select Team
Ad views
100 total
30,000 / mo
70,000 / mo
Ads database
Limited
Full
Full
Ad details
Limited
Full
Full
Filters & folders
AI tools
AI Creative Studio
MCP
API
Team workspace
Custom member limits
Reviews

Trusted by Leading Affiliate Teams

Daniel Vygolov
Daniel Vygolov
Yellow Web

I’ve been using the service since its launch — it’s the simplest and most convenient spy tool I’ve tried. You just select the desired vertical and geo, and you get all the essential data on the funnel: EU countries include reach metrics, and full funnel data is available across all ads. I recommend trying it yourself — the team has strong plans for further development.

Andrey
Andrey
Head of Ace

One of the best spy tools out there. No more endless scrolling or manual ad hunting. All at a reasonable price. Worth trying — you’ll notice the difference immediately.

Airat
Airat
Airbitrazh

I like the analytics section — they index a large volume of creatives, and you can quickly review their angles and structure. They recently added AI-based creative search. Would be good to see more geos — LATAM, Europe, Asia, Africa.

Yan K
Yan K
Zhizn-Rabota-Arbitrazh

Stands out among other spy tools. Solid ad analytics, useful AI-driven funnel evaluation, and actionable geo insights. Needs broader geo coverage and more verticals.

Kate
Kate
Affiliate Manager

MTWSPY is a fresh take on SPY tools. The ad statistics are well implemented, and the AI creative analysis is a genuinely useful tool. We’re looking forward to expanded geographic coverage so the service becomes even more powerful.

Drop Team
Drop Team
Mediabuying Team

Our team — both buyers and the owner — has been using MTWSPY in daily operations for a long time. It’s a reliable and efficient tool. We get analytics quickly in a clear format, which saves a significant amount of time and reduces routine work. This allows us to focus on strategy instead of manual tasks. Support is fast and responsive — issues are handled quickly, and the team is always available when needed. The platform is stable, feature-rich, and easy to integrate into the workflow. It’s clear the product is built with a strong understanding of the affiliate market. MTWSPY has become an essential part of our stack. Recommended for teams that value efficiency and reliability.

Olga
Olga
R&D AdCombo

I like MTWSPY for its clean, intuitive interface — no need to learn it like a separate skill. Ads are neatly organized by geo, category, and vertical, with additional filters if needed. You can jump in, spend 10 minutes, and immediately see what’s running, which approaches are working, and which offers are active. Would like to see more countries and broader campaign coverage, but overall it’s one of those tools you can’t imagine working without anymore.

OneCrypt
OneCrypt
Affiliate network

Compared to other services, MTWSPY is noticeably simpler and more convenient to use. At OneCrypt we’ve been using it daily for a long time — both for in-house media buying and in our affiliate department, to pick creatives and sales funnels for our webmasters’ traffic.

Alen Pogosov
Alen Pogosov
Eto Legko

MTWSPY is a must-have tool for our beginners! It’s also an incredibly useful asset for experienced buyers looking to sharpen their creative vision across various verticals and categories. We’ve even developed our own browser extension to streamline our workflow with MTWSPY. Special thanks for the personalized approach — it’s great to see the founders so personally involved and reachable. They actually reach out for feedback to improve the product and consistently implement the features we ask for.

Start free

Your next winning ad is already running.

Find it in minutes — filters, AI analytics and landing previews on every plan.

What is MTWSPY

What Is MTWSPY — Ad Spy Tool for Facebook Ads

MTWSPY is a Facebook ad spy tool and ad intelligence platform built for media buyers, marketers, performance advertising teams, and agencies. It serves as an advanced alternative to the Meta Ads Library, providing access to a real-time database of ad creatives across all major verticals — e-commerce, mobile apps, dropshipping and more.

MTWSPY covers all major verticals with a clean, structured database. The platform delivers AI-powered creative analytics, advanced GEO and vertical filters, team workspaces, and full-funnel insights — everything needed to research competitor strategies and move faster.

MTWSPY offers a free trial after registration, so you can explore the full platform before choosing a paid plan.

Ask AI

Ask any AI about MTWSPY

Get an independent take — the question opens in the AI you pick.

What is MTWSPY ad spy tool and who is it for?
Ask ChatGPT about MTWSPY Ask Claude about MTWSPY Ask Perplexity about MTWSPY Ask Gemini about MTWSPY
FAQ

Frequently asked questions

Everything you need to know about MTWSPY, billing and the ads database.

How do I get started?
Register at app.mtwspy.com to start a free trial – no credit card required. After registration, you'll get access to the ad database, filters, and AI creative analytics. Choose the Basic ($70/mo) or Team ($119/mo) plan when you're ready to unlock full access.
What payment methods are available?
We accept major cards (Visa, MasterCard, etc.); alternative payment methods are also available.
How often is the ad database updated?
The ad database is updated in real time – new Facebook ads and creatives appear as soon as they are processed by our systems, giving you access to the freshest competitor data.
Which niches are available?
MTWSPY provides market intelligence across all major verticals in performance marketing — e-commerce, mobile apps, dropshipping and more. Advanced GEO and vertical filters make it easy to zero in on the creatives and offers relevant to your niche.
Can I analyze competitor ad creatives?
Yes. MTWSPY lets you search, filter and analyze competitor ad creatives by GEO, vertical, format and performance data — surfacing the angles and patterns that drive results.
What is an ad spy tool and how does it work?
An ad spy tool (also called an ad intelligence platform) is a service that collects and indexes publicly available advertising data from the Facebook Ad Library. It allows marketers, media buyers, and teams to search, filter, and analyze competitor ads and creatives – eliminating hours of manual research. MTWSPY is one such tool, built to cover all major verticals.
Is MTWSPY free? Does it offer a free trial?
Yes – MTWSPY offers a free trial after registration, giving you access to explore the platform's core features including ad search, GEO filters, and landing page previews. No credit card required to start. After the trial, paid plans start at $70/month (Basic) and $119/month (Team). Alternative payment methods are also available.
How does MTWSPY compare to AdSpy, AdPlexity, and BigSpy?
MTWSPY covers all major verticals with rich creative data – AdSpy and AdPlexity cover broad markets too, while BigSpy spans multiple platforms (TikTok, YouTube, Pinterest). MTWSPY's key differentiators: AI-powered creative analytics, GEO + vertical filters, team workspaces, and a real-time database built for performance marketers – all at a more accessible price point.
Can I analyze competitors' Facebook landing pages?
Yes. You can preview the landing page behind each ad directly within the platform, so you can study the full funnel in context – how a creative connects to its offer.
How is MTWSPY used in affiliate marketing and media buying?
Marketers and media buyers use MTWSPY to research competitor campaigns before spending on tests. Common workflows: find winning creatives in your vertical→study the angle and funnel→identify GEOs with active competition→use AI-powered creative analytics to inform your own campaigns faster. MTWSPY replaces hours of manual research in the Facebook Ad Library with structured, filterable competitor intelligence.