Similar ads from one winner
Select a creative and ask for close copies, a new hook or a fresh angle. The layout and the offer stay where they were.
Turn the ads you spy on into ads you run.
Found an ad in the library that keeps running? Click Open in Studio, type what should change, and the first variations land on your canvas in under a minute.
How it works
One click from the library to the editor.
Here the Glow Lab ad goes through it: opened from the library, the ORA bottle swapped in, four versions back.
skincare serumGEO: USActive 30+ daysFormat: Image
LLuma Skin - US46D
GGlow Lab - US71D
Open in Studio
DDerma Co - US33D
PPetal - US52D
HHydra - US38D
VVerde - US64D
NNord - US41D
AAmber - US30D
Original
Product swap — 4 pcs · from “Original”
Your productora-bottle.png
Models
Seven for stills. Four for video.
Nano Banana runs unless you choose another one.
ImagesImage models
07
GGoogle
Nano BananaDefault
Nano Banana Pro
OOpenAIGPT Image
GPT Image 2
GPT Image 1.5
BFLBlack Forest LabsFLUX
FLUX Kontext Pro
FLUX 1.1 Pro
FLUX Schnell
VideoVideo models
04
OOpenAISora
Sora 2 Pro
BDByteDanceSeedance
Seedance 2.0
Seedance 2.0 Fast
KKuaishouKling
Kling 2.5 Turbo
Where you switch. The model pill sits next to the mode in the chat line, and each run can use a different one.
The chat
Everything happens in one line.
Pick a mode, attach the creative and write what should change. The chat on the left switches as you read through the five modes.
Your product in a proven scene
Upload a photo of your product and drop it into an ad that already works. Light and shadows follow the original.
A static ad that moves
Pick a creative and get a short vertical clip made from it. Each video takes a few minutes.
Before and after in one frame
Put the starting point next to the result. Works well for skincare and fitness offers.
Start from a sentence
Nothing to upload. Describe the ad and pick a model, then try the same prompt on another one.
The whole path
The ad you find this morning runs in your test today.
All three steps happen inside MTWSPY, so nothing waits in a designer's queue.
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01
Find it in the spy library
Filter MTWSPY by GEO, format and days active. Pick the ad that keeps running.
Glow LabStill running
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02
Open it in the Studio
One click. The ad lands on the canvas as the Original, ready for your prompt.
Open in Studio -
03
Make variations
New hooks, your product in the shot, other languages, a short video. They come back in minutes.
Your set
Same ad, two routes
You open it in the Studio. A competitor sends a brief to a designer.
You, in MTWSPYVariations back in minutes
With a designerOne creative, usually the next day- You don't pay a designer for every new version.
- A designer's version usually comes back the next day.
FAQ
Good to know.
Yes. Open a winner from the MTWSPY library in the studio in one click and it lands on your canvas as the Original. You can also drop in your own PNG, JPG, WEBP or MP4 files up to 24 MB.
No. Pick a scenario like “New hook” or “Product swap”, add one sentence if you want, and send. The studio writes the prompt itself and keeps your product label exact.
Upload one photo of your product. It goes into every variation with the label kept as is and the light and shadows matched to the scene. The rest of the creative stays untouched.
One image variation takes roughly 5–45 seconds depending on the model. Run three creatives at once with ×4 each and you get about 30 variations in around five minutes with the default image model. Videos take a few minutes each.
Yes. Share a workspace with a view or edit link that expires in 7, 30 or 90 days or never, or open it to your whole team on the Team plan. People with a view link don’t need an account.
AI Creative Studio is included in the Basic and Team plans. Generations run within hourly, daily and weekly limits, and the editor always shows how many you have left.
The creative factory inside your spy tool.
AI Creative Studio comes with the Basic and Team plans. Start a free trial and open your first winner on the canvas.